sony ERICSSON training academy


Building a training academy for field marketing & sales teams in all of EMEA and Western Europe, in order to  
implement best in class standards across the regions.


  • Implementation of customised assessment centres to select new talents. Recruiting trainings for internal and external staff.
  • Implementation of multi-level qualification programs for managers, sales teams and distributors in their respective national language.
  • Web Based Trainings, team buildings and other supporting measures to increase performance sustainably.
  • Building and managing a learning & performance management system (LMS).

increase of customer satisfaction

due to excellent relationship management and advanced sales competencies

+ 1300

employees, retailers, distributors trained on continuous level

Training in

32 Countries and 23 Languages

Significant ROI

by increase of retailer commitment and sales volumes